A Website, in many ways, is like a brick and mortar store. The first rule of retail is "location, location, location". The same principle applies to both a traditional storefront, and to a Website, or "virtual" storefront.
If your store, real or virtual, isn't in a heavy traffic area, or is difficult to find, the reality is that you're not going to sell a lot of product or services.
Over 90% of on line consumers use search engines like Google and Yahoo to find and get to a Website. Is your Website invisible to search engines? Recent studies indicate that:
48% of Internet users will not go past the first page of search results
Of the remaining 52%, another 28% will not go past the second page
The implication for your web site is obvious. If it's not listed on any search engine's first two pages, almost 80% of your potential customers will buy from someone else. In spite of this sobering fact, a surprising number of web site owners do nothing, or very little, to make themselves more visible to their prospects. Website Promotion and Marketing is a necessity - if you don't do it your competition will and they'll get the traffic.
At Axcel, a Chicago website design and promotion company, we pride ourselves on our ability to place anyone's web site in the optimum "location", i.e. on the top pages of the search results of all major search engines, such as Google, Yahoo, and MSN. You become visible to your market, and become a high-traffic storefront with promotion on the Internet's Main Street . Obviously, the more traffic your Website can generate, the more sales you will generate. A business can have an absolutely first-class web site, but if nobody knows it exists, nobody's coming in to shop! Internet Marketing is a must for all websites, promoting your site to search engines and making it stand out to customers.
Axcel can provide you a choice of online marketing packages, each representing increasing levels of effectiveness in moving you up in the search engine rankings, designed to match your budget. These packaged services are also available on an a la carte basis. You made a business investment in building your virtual storefront. Don't allow that investment to lessen in value because no one can find your web site.
Many business and web site owners have never heard of Search Engine Optimization, also known as SEO for short. This is a form website promotion referring to the process of optimizing a web site to make it readable by search engines for improved categorization and ranking of your site in the results of the major search engines. The goal is to optimize your site so it ranks higher in search engine results. You can have a beautifully designed web site that is functional and easy to use but if it is not optimized for search engines, you won't see that web site on the first page of Google, Yahoo, MSN, Ask or any of the major search engines. And not being on the first two pages of Google is almost like being invisible. Website Promotion is critically important when you're competing against millions of other websites.
We take your web site and optimize it for hundreds of factors that search engines take into consideration when determining your websites ranking. We will optimize your page titles, meta tags, alt tags, images, content, keyword density, links and more to bring your site up to the standards of SEO that engines use. Within a short amount of time your web site begins moving up the ranks, your traffic increases and your business prospers. Your promotion to potential customers increases because every day more people looking for your service or product will see your web site.
We've done this hundreds of times and watched our clients web sites jump from the 7th and 8th pages of Google to the first page. You may already have a great web site but once it's optimized for internet marketing and SEO you can really put it to work and see the return on your investment and the impact on your business it will make. Combine this with our lead capture management system and web site hosting traffic data statistics and you not only increase traffic, you collect useful data to better serve your customers and continue growing your business.
Another aspect of internet marketing you can use to promote your online business is Pay Per Click advertising, also known as PPC or top spot advertising. These are the sponsored links you see along the right side and very top of the search results in Google. These sponsored links are ads that anyone can bid on for placement in the links alongside any search keywords of your choice. Just choose the keywords you want to trigger your ad, and have it show each time a user types that phrase into Google. It's called Pay Per Click because it cost you nothing to display your ad, you are only charged when a user clicks through to your site.
This allows businesses of any size to buy online advertising right alongside bigger companies or competitors and display it to users who are looking for your product or service RIGHT NOW. Not only do you choose the keywords you want to display your ad, you can choose the city, state or region you want to display your ad and block it from showing outside of your market. You can set daily limits on your online advertising budget so you never spend more then you want to and you can even your internet ad to show at specific hours of the day or only on certain days of the week.
All of this data is also trackable! You may have bought a newspaper and magazine promotion ad before but how did you ever know how effective it really was? With pay per click advertising you can see EXACTLY how many times your ad was displayed, and EXACTLY how many people clicked it and visited your web site. Try asking a newspaper or tv station how many people visited your store because of your ad - neither you nor them have any true idea. With website promotion by Axcel Internet Chicago - you will.
A Website, in many ways, is like a brick and mortar store. The first rule of retail is "location, location, location". The same principle applies to both a traditional storefront, and to a Website, or "virtual" storefront.
