website redesign

In the world of media, fresh and updated design is a must to retain current customers' attention and to attract new customers.  Your Website is no different. Your Website represents your business and if your Website is poorly designed, Internet customers will view your business as unprofessional and untrustworthy, which will obviously affect your Website's performance and overall productivity.  Sometimes, an unprofessional Website design hurts a business more than having no Website at all.

After a redesign, Websites should be reviewed yearly to determine whether or not the original corporate and customer goals for the site are being met. Click activity per page, traffic patterns, and any feedback from others in your organization should be reviewed and analyzed to more clearly identify areas of weakness. As part of a redesign, Axcel will provide you the tools to do so and ensure that your Website is always the best that it can be.

Axcel has a professional staff of Website designers and developers to service all of your Internet needs.  Every Website design project is assigned a project manager, Website designer, Website developer and Website marketing manager.  We take your Website design project very seriously because it is your business that we are presenting on the web.  With a full staff of professionals and the most affordable pricing in the Website design industry, your business will look like a million dollars, without the million dollar price tag!  Our professional Website design service is affordable and can fit into any budget. If your site needs a face lift, let Axcel rejuvenate it with a redesign that clearly and effectively communicates your current business goals and professionalism.

Why redesign?

Examine your competitors’ Websites.  Ask yourself if their Websites are “better” than yours.  If your answer is “yes”, you should probably consider having your site redesigned.  There are many factors that drive the need for a redesign, including:

• Your Website looks “dated”.  Technology keeps moving forward, and what looked great a few years ago is now out of step with today’s design standards.
• Your business needs new features, such as a shopping cart for online purchases.
• Your business message or brand/image has changed.  The Website is no longer a clear reflection of your value proposition.
• Your competitors are ahead of you.  Lead the pack rather than following it.
• You now better understand your customers.  You’ve developed a deeper understanding of what your customers are looking for and some of the problems, such as navigation, that they might have encountered on your site.  You need to factor those elements into a redesign that more effectively caters to your market.
• Content is difficult or costly to keep fresh.  More current web tools allow the site owner to easily update their content.  Make your site dynamic.
• You need to increase your site’s visibility.  If your original site was developed with little consideration to “findability”, a redesign with new content will raise your site’s search engine rankings.

A site redesign is like a brick-and-mortar remodeling; it creates new interest, conveys an image of business growth, and offers added function, and value to customers.  At Axcel, we pride ourselves on our ability to bring success to our clients’ online businesses.  With over 600 Websites designed, launched, and marketed, Axcel is well positioned to draw

Start your business NOW!

Call today for a free consultation with our specialist, at (630) 897-6526,
or submit the following form. We will contact you within 24 hours.

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Axcel Internet Technologies
605 N. Broadway
Aurora, IL 60505